DRIVING CLARITY •
BUILDING 0 → 1 •
DRIVING CLARITY •
0 → 1 •
RESEARCH LED
RESEARCH LED
Sasha Cherian
Sasha Cherian
Sasha Cherian
Currently designing for 162K users who almost left the Edge browser.
Currently designing for 162K users who almost left the Edge browser.
Currently designing for 162K users who almost left the Edge browser.
I've been designing for 8 years across analytics, healthcare, and browser products.
Most recently at Microsoft Edge, working at the intersection of retention, AI and research.
I've been designing for 8 years across analytics, healthcare, and browser products.
Most recently at Microsoft Edge, working at the intersection of retention, AI and research.
Currently working on browser retention for Microsoft Edge within Settings. I've worked across analytics, healthcare, and startups across 8 years.
Outside work, I'm mostly in ongoing negotiations with two toddlers over healthy treats, garden exits, and nap times :)
Outside work, I'm mostly in ongoing negotiations with two toddlers over healthy treats, garden exits, and nap times :)
The path so far
The path so far
At Edge, I owned design for Settings and drove customer obsession research initiatives for the IDC team.
At Edge, I owned design for Settings and drove customer obsession research initiatives for the IDC team.
Microsoft AI
Microsoft AI
Led design for multiple workstreams across Edge.
Led design for multiple workstreams across Edge.
2022 — till present
2022 — till present
Samsung Research
Samsung Research
Completed Graduation project for the OnDevice AI team.
Completed Graduation project for the OnDevice AI team.
2021 — 2022
2021 — 2022
National Institute Of Design
Returned to pursue a Masters after 4+ years in industry.
Returned to pursue a Masters after 4+ years in industry.
2019 — 2022
2019 — 2022
Fractal Analytics
Fractal Analytics
Designed for enterprise B2B experiences with Cuddle.ai
Designed for enterprise B2B experiences with Cuddle.ai
2018 — 2019
2018 — 2019
Practo.com
Practo.com
Shaped Practo Consult India's earliest doctor consultation platform.
Shaped Practo Consult India's earliest doctor consultation platform.
2015 — 2017
2015 — 2017
Genii Technologies
Genii Technologies
Began working hands on with early stage startups.
Began working hands on with early stage startups.
2014 — 2015
2014 — 2015
Sir JJ. Institute Of Applied Arts.
Sir JJ. Institute Of Applied Arts.
Graduated with a BFA Commercial Arts, awarded the bronze medal.
Graduated with a BFA Commercial Arts, awarded the bronze medal.
2010— 2014
2010— 2014
Things I've worked on
Things I've worked on
Things I've worked on
Visual works and exploratory design projects
Vibe coding
coming soon…
Beyond shipping pixels, I help keep the learning and design culture strong.
Beyond shipping pixels, I help keep the learning and design culture strong.
Recently, that's included facilitating AI-education flashcards for kids with the MAI design team, organizing Microsoft's UX Day 2026 and customer obsession research practices.
Recently, that's included facilitating AI-education flashcards for kids with the MAI design team, organizing Microsoft's UX Day 2026 and customer obsession research practices.
